XSEED is now branding their games with MMV, the answer as to why will become clear "very soon".

I'm sure a few of you have seen the confirmed final box of Little King's Story:



As a MMV fan and I'm sure others have thought the same, was WHY does the box now sport XSEED's logo instead of MMV USA's?

I got on the case ASAP, first by asking XSEED if the box was even final, and mentioned the logo change, Ken said:

That's correct, that's the final boxfront image for Little King's Story.

Dodged the logo bit, so I replied back asking about the logo specifically, he then said:

Ah, good question - very impressive attention to detail. It will all become clear very soon...

What could possibly be afoot? Sadly I have no clue, if I HAD to assume, it could be a change in agreements between XSEED and MMV USA, but it's probably no more than say XSEED getting to have the spotlight on the boxes now.

Just an FYI, AQ Interactive owns XSEED, so I think people can avoid speculation of "ZOMG MMV BUYS XSEED!1!1" and such. :P

I currently am waiting on a reply about the question of if this is permanent, will they be reshipping their previous MMV games like Rune Factory Frontier (awesome game BTW) and Avalon Code (haven't played this yet).

Here's RFF's box just for reference:



I hope this whole thing isn't just some strange rebranding decision just for the hell of it, why do this NOW after releasing three games under the MMV name (Valhalla Knights 2 PSP, Avalon Code DS, Rune Factory Frontier Wii)?

Besides, wouldn't MMV USA want to keep this up so that they can become a better known name?

Actually, my new guess is this:

It's possible that MMV USA is closing (it only has like ONE person IIRC who's name I forget), perhaps this person is moving to XSEED (which FYI is in the exact same building as MMV USA, I'm not kidding), to make things more efficient?

Obviously XSEED's the larger of the two companies, so obviously if one goes, it's MMV USA.

But still, couldn't they just keep the MMV USA brand name? Like how Disney uses the Touchstone label for more mature films even though Touchstone isn't even a physical company from what I recall reading.

Oh well, MMV Japan's the boss. :P

Hopefully we'll find out soon, this should have ZERO effect on any future projects.

Hang on, could this branding change have been the cause of Little King's Story's constant delays by any chance at all? I'll ask about that after this is all been cleared up, because obviously XSEED won't talk about this yet.